Privacy Policy

This policy explains what personal data we collect when you visit our website or buy from us, why we use it, and the rights you have under UK data protection law (the UK GDPR and the Data Protection Act 2018).

Last updated: 3 November 2026

1. Who we are

SoPure (“we”, “us”) is the controller of the personal data described in this policy. For any question about your data, or to exercise your rights, email us at contact@amani.paris.

2. The data we collect

  • Identity and contact details: your name, email address, delivery and billing address, and phone number if you give it.
  • Order details: the products you buy, prices, delivery choices and order history.
  • Payment information: payments are handled by our payment providers. We do not see or store your full card details.
  • Messages: what you send us by email or through our contact form.
  • Account details: if you create an account, your login details and saved addresses.
  • Technical and usage data: your IP address, device and browser type, and how you use our website, collected through cookies (see our Cookie Policy).
  • Marketing preferences: whether you have agreed to receive our emails.

3. How we use your data, and our legal basis

  • To process and deliver your order, handle returns and refunds and answer your questions: necessary to perform our contract with you.
  • To keep accounting and tax records: necessary to comply with our legal obligations.
  • To keep our website secure, prevent fraud and improve our website and products: our legitimate interests, balanced against your rights.
  • To send you marketing emails: only with your consent. You can unsubscribe at any time using the link in every email.
  • To use non-essential cookies (analytics, advertising): only with your consent.

4. Who we share your data with

We only share your data with service providers who help us run our shop, and only as much as they need:

  • our e-commerce platform and checkout provider (Shopify);
  • payment providers, to take payment and prevent fraud;
  • delivery companies, to deliver your parcel;
  • email and customer service tools, to send order updates and reply to you;
  • advertising and analytics partners, only if you have accepted the relevant cookies;
  • professional advisers and public authorities, where the law requires it.

We do not sell your personal data.

5. International transfers

Some of our providers process data outside the UK. When this happens, we make sure your data is protected, for example by relying on UK adequacy regulations or on contracts approved by the UK Information Commissioner (the International Data Transfer Agreement or Addendum).

6. How long we keep your data

  • Order and accounting records: 6 years after the end of the financial year, as required by UK tax law.
  • Customer service messages: up to 2 years after our last exchange.
  • Marketing: until you unsubscribe.
  • Your account: until you ask us to close it.

7. Your rights

You have the right to access your personal data, to have it corrected or deleted, to restrict or object to its use, to receive it in a portable format, and to withdraw your consent at any time. To exercise any of these rights, email contact@amani.paris. We will reply within one month. We may ask you to confirm your identity first.

8. Complaints

If you are unhappy with how we handle your data, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO): ico.org.uk, telephone 0303 123 1113.

9. Security

We use appropriate technical and organisational measures to protect your data. Payments are encrypted and processed by our payment providers.

10. Children

Our website is not intended for children, and we do not knowingly collect data about children.

11. Changes to this policy

We may update this policy from time to time. The latest version is always on this page, with the date it was last updated.